A biotech shrimp company is challenging the design and environmental impact of shrimp hatcheries

Seafood consumers’ growing awareness of traceability, safety and ocean impact is likely to create new opportunities for direct engagement through valueadded sustainable and traceable brands. The traditional “wild-caught” marketing terminology used for prawns, shrimp and fish captured by shipping trawlers, as well as public concern that seafood from our ever-more polluted oceans is safe for consumption, will clearly have to be replaced in light of increasingly progressive consumer attitudes.