RedWok is a top Vietnamese restaurant group managing brands like Wrap&Roll, Quán Ụt Ụt, BiaCraft, and Lẩu Bò Sài Gòn. Founded in 2006, it has grown into a key player in Vietnam’s F&B sector. With 26 restaurants in Vietnam and franchises in Singapore and Shanghai, RedWok aims to be the country’s leading restaurant group, delivering top-tier dining experiences through strong brand management and strategic expansion.
Located: Vietnam
Seeking: USD 5.35 million
Vietnam’s growing middle class and urbanization drive demand for high-quality, diverse dining experiences. Red Wok addresses this need by offering beloved restaurant brands that blend traditional and modern flavors, catering to evolving consumer preferences.
Vietnam’s food and beverage sector is expanding rapidly, fueled by rising disposable incomes and a strong dining-out culture. Red Wok’s multi-brand strategy positions it to capitalize on this growth, scaling across key urban markets.
Red Wok operates a portfolio of popular restaurant brands, including Wrap&Roll, Quan Ut Ut, and BiaCraft, offering Vietnamese fusion cuisine, American BBQ, and craft beer. Each brand is tailored to local tastes while maintaining international appeal.
Red Wok focuses on franchising, brand licensing, and wholesale craft beverage distribution to scale efficiently. Strategic partnerships and CAPEX-free expansion ensure sustainable growth while maintaining strong brand identity and customer loyalty.
Led by experienced industry professionals, Red Wok’s leadership combines deep expertise in restaurant operations, finance, and human resources. Their vision and execution drive the company’s success, ensuring continued innovation and market leadership.
